ABout us

LaRuche Fine European Foods, Inc. is a Texas corporation established as an independently owned and operated franchise division of LaRuche Imports, Inc. LaRuche Imports, Inc. is a major importer and wholesale distributor of Specialty and Non-Specialty food products. Established as a Texas Corporation in1994, the company began its operation in Dallas, Texas as an importer of Norwegian Codfish (Stock fish).
Due to strong sales and revenue growth following our first year of operation, our founding President/CEO, Mr. Uche G. Kanu relocated our corporate offices to Houston, Texas, affording us closer proximity to the Port of Houston. Since then LaRuche Imports Inc. has grown to become the market leader in wholesale importation and distribution of Norwegian Codfish (Stock fish) in the United States. Our success is a result of the high level of confidence our customers have in the quality products we represent, as well as their satisfaction with our customer service that is second to none.
Most recently, we have further expanded our product line by adding THE QUEEN OF THE COAST® BRAND…The World’s Finest Seafood Product, consisting of the historically famous Portuguese Sardines, Tuna, and the exciting new Ready to Eat Tuna Salad Imported from Portugal. THE QUEEN OF THE COAST® BRAND allows us to reach beyond the specialty food market to the global seafood market.
THE QUEEN OF THE COAST® BRAND is manufactured by Ramirez & Ca. (Filhos), S.A., one of the largest and oldest seafood canneries in Europe (established in 1853, www.Ramirez.pt). Our alliance with the Ramirez organization in the distribution of THE QUEEN OF THE COAST® BRAND underscores our commitment to providing our customers with quality products. THE QUEEN OF THE COAST® BRAND benefits from over 160 years history of success by Ramirez, and positions LaRuche Imports, Inc. to become a leader in the global seafood market. It was officially launched in the United States in the spring of 2005, primarily targeting quality and health conscious consumers.
At LaRuche Imports, our goal is to be the market leader in the canned, dried, and smoked seafood categories. To achieve this goal, we are committed to providing our customers premium quality products and services at competitive prices. Driven by that commitment, we established LaRuche Fine European Foods Inc. in November 2015 as an independent retail operation that provides consumers a direct access to our products through franchised retail outlets. As franchisor, LaRuche Fine European Foods, Inc. is responsible for issuing franchises to qualified franchisees seeking to operate a retail business under the assumed name of LaRuche Fine European Foods Inc., and ensuring their compliance with the terms of our franchise program.
Our mission at LaRuche Fine European foods is to bring an expanded menu of the same premium quality food products and exceptional customer service directly to consumers by partnering with motivated entrepreneurs who desire success through franchising. Our franchised retail stores will feature a wide variety of canned European seafood products, including our famous LaRuche Brand and The Queen of The Coast Brand which our customers agree are simply the best seafood products on the market.

Our stores will also feature some other European and non-European food products that are desired by our target customers, such as Norwegian Stock fish, Icelandic Stock fish Bits, Dried (Smoked) Fish, etc.
The first non-franchised/corporate-owned retail location of LaRuche Fine European Foods is located at 9898 SW Freeway, Suite A, Houston, TX 77074, and was opened in March, 2016. This retail store is a model for our franchise operation and will serve as a training center for employees and prospective franchisees.
We believe that our commitment to providing quality food products and services at competitive prices to consumers will lead to the financial success of our franchisees and the continued growth of our organization. LaRuche Fine European Foods…Home of The World’s Finest Seafood product! – “Coming Soon” to your neighborhood.


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